Websites are one of the most important marketing tools you have. People use the internet and especially search engines to find products and services they need; who has time to open the yellow pages? When contacting a website design firm, be careful not to be drawn in for the most expensive options with fancy bells and whistles- chances are you will never use over half these features. Some of the first things you need to decide are: http://evolutionindesignz.com/blog/what-type-of-website-is-best-for-my-needs/ Evolution in DesignZ en-us Tue, 10 Feb 2009 13:38:01 -0500 Tue, 10 Feb 2009 13:37:36 -0500 FeedForAll Mac v2.1 (2.1.0.1) unlicensed version; http://www.FeedForAll.com/ Search Engine Optimization, or SEO, is one of the most popular and competitive web based services available. As business becomes more competitive, so does web based marketing (i.e. making sure your website shows up in search engines and outranks your competiton). What exactly is search engine optimization? Don’t websites automatically get ranked on google? these are some of the questions i get asked on a daily basis. http://evolutionindesignz.com/blog/how-do-i-rank-my-website-on-google/ 1E6037D5-B585-4439-ACE5-C7888D7CF4BC-24919-00018D5F2038DB36-FFA Tue, 10 Feb 2009 13:37:36 -0500 PPC, or “Pay-Per-Click” is a very common type of online marketing. You have seen PPC in action many times before without realizing what it is! Have you searched for something on Google lately? Notice how they have “sponsored” listings on the right side of the page, and the top of the page? Well, there you go- that is PPC or Pay Per Click advertising in action “How does this this work”, you ask? Simple. Most Search Engines offer this service, which is PAID (hence the pay per click). It is a system which allows you to create an account with the provider, select the keywords you want to rank for, set a budget for the campaign, and get started. Sounds simple enough, right? WRONG! http://evolutionindesignz.com/blog/tag/what-is-ppc-what-is-pay-per-click/ 2F237835-4431-4EBC-9582-95324C70595A-24919-00018CDA5AB7B23C-FFA Tue, 10 Feb 2009 13:30:41 -0500 Editable websites, or Content Management Systems (CMS) are tools that allow the client to keep their websites up to date themselves, without having to know website coding. I like to call them editable websites, simply because non- technical people get confused with “Content Management Systems”. http://evolutionindesignz.com/blog/category/editable-websites/ FBDF2A2B-E86F-4B7A-A45C-93441DCDE91B-24919-00018CFEEB17DCB9-FFA Tue, 10 Feb 2009 13:31:29 -0500 So you’re ready to develop an e-commerce site for your business. How do you start? What questions do you ask developers and firms? We’ll cover some of the most important questions you’ll need to ask in order to get a fair, accurate and most importantly, affordable solution. E-commerce websites, put simply, allow you to sell your products online. There are a number of things to consider before developing an e-commerce website though: http://evolutionindesignz.com/blog/category/e-commerce-websites/ 03583C33-5986-4DA3-953A-0675080FB58E-24919-00018D09A51ED35C-FFA Tue, 10 Feb 2009 13:32:29 -0500 Your business card is the visual reminder of you and your company. By designing your business card yourself (if you’re not a designer), you can end up designing something that is more pleasing for you than your clients. By not following some specific guidelines when designing the business card, you will not be able to send the file to a professional printer. Important factors and terms you may hear are “bleeds”, “PMS colours”, “margins” etc- all these contribute to the output of a professionally designed card. http://evolutionindesignz.com/blog/business-card-printing-toronto/ 0C552867-68C9-424A-8321-EABA25FD6EF5-24919-00018D38F9F2CF36-FFA Tue, 10 Feb 2009 13:35:28 -0500 Websites are one of the most important marketing tools you have. People use the internet and especially search engines to find products and services they need; who has time to open the yellow pages? When contacting a website design firm, be careful not to be drawn in for the most expensive options with fancy bells and whistles- chances are you will never use over half these features. Some of the first things you need to decide are: http://evolutionindesignz.com/blog/category/website-design-information/ 19CE242F-C3D0-45D6-81AC-59B55353120B-24919-00018D25394E3B17-FFA Tue, 10 Feb 2009 13:34:15 -0500 Hosting a website basically means once you have a completed website, the files that make up the pages of the website need to be connected to the internet, so people can find the website by typing in the domain name. What is a domain name you ask? Domains are ‘www.website.com’, for example. You need to have a domain name to go with your hosting package, so people can type in the website address and find your website. Proper hosting companies will arrange all this for you, but you should have some basic information in order not to get ripped off: http://evolutionindesignz.com/blog/how-to-choose-the-right-hosting-package/ A6DFEA57-03BB-4BBF-B0F6-59DB4A448E75-24919-00018D180DE5E7D8-FFA Tue, 10 Feb 2009 13:33:02 -0500