Search Engine Optimization, or SEO, is one of the most popular and competitive web based services available. As business becomes more competitive, so does web based marketing (i.e. making sure your website shows up in search engines and outranks your competiton).
What exactly is search engine optimization? Don’t websites automatically get ranked on google? these are some of the questions i get asked on a daily basis. Search engine optimization is a service- it is not generally included in normal web development as it requires time, attention to detail, extensive research and an excellent understanding of search engines and how they work. Websites usually do find their way into Google’s index, but if the site is not properly optimized, it will probably show up on page 99,999… which is pointless.