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If you have a website, chances are you are tracking how your visitors found you online by using Google Analytics or another statistics program on your server. Have you recently noticed an increasing number of 'not provided' in your keyword list? This isn't an error with your tracking program or Google, it's because Google has stopped keyword tracking by using secure connections. Now you must be scratching your head wondering "why?? why would they do this to...

The reason for this article is because of the number of people I have spoken to recently about organic SEO, and the common mistakes people make when trying to optimize their websites themselves. More and more people think they can simply research organic SEO tactics on the internet, get an understanding and now think they can optimize their website themselves; without fully understanding what is required with organic SEO to actually help your website rank.

If you’ve been reading my blog about search engine optimization and search engine optimization tips, you’re probably familiar with some of the basics of search engine optimization. Keyword density, keyword to text size ratio and many other factors will affect how well your website ranks. However, another important factor to consider is what type of keywords you should use. There are 2 main types: ‘Head Terms’ and ‘Long Tail Keywords’ and in this article, I’ll discuss the difference between a head term and long tail keyword, and in particular, how long tail keywords can greatly help your rankings and boost traffic to your website.

Search Engine Optimization requires a couple of things to be successful: an understanding of how search engines work, how to direct and guide them through your site, and how to optimize your page content (there is more of course, I’m sticking to the core basics here). Guiding a search engine ‘bot’ through your pages requires the use of meta tags, which are simply HTML tags used in your page headers that tell the search engine bot different things about your page.

Search Engine Optimization, or SEO, is one of the most popular and competitive web based services available. As business becomes more competitive, so does web based marketing (i.e. making sure your website shows up in search engines and outranks your competiton).

What exactly is search engine optimization? Don’t websites automatically get ranked on google? these are some of the questions i get asked on a daily basis. Search engine optimization is a service- it is not generally included in normal web development as it requires time, attention to detail, extensive research and an excellent understanding of search engines and how they work. Websites usually do find their way into Google’s index, but if the site is not properly optimized, it will probably show up on page 99,999… which is pointless.

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